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Description
Studio Assignment Project:
Choose a corporate client, rebrand their concept and revamp their website. and a presentation of the concept to follow.
Concept:
Current corporate website has no direction nor a strong concept, just factual information. The new concept is, to encourage agents, business partners, clients, customers, investors and potentials to advocate and promote responsible tourism in their businesses via videos that show why it is necessary to do so.
Details:
3 days including research, sketches, wireframes, searching for images(which was the difficult part!), final mock up, refining. Done with Illustrator CS3 entirely except for images & batik motifs(Photoshop CS3).
Current Corporate Site:
[link]
Font:
The current font which is Optimus Princeps, does not reflect the identity of TM (imo) because of the "serious" serif looks, plus it contrasts with the logotype. I chose Fontin Sans as a replacement because of the small caps family. it's a more friendly sans serif. Fontin Sans can be downloaded here: [link]
Trivia:
The texture i used is Merbau wood, found in Malaysia & Indonesia.
Let me know what you think about my proposed revamp, thoughts and comments are appreciated
Choose a corporate client, rebrand their concept and revamp their website. and a presentation of the concept to follow.
Concept:
Current corporate website has no direction nor a strong concept, just factual information. The new concept is, to encourage agents, business partners, clients, customers, investors and potentials to advocate and promote responsible tourism in their businesses via videos that show why it is necessary to do so.
Details:
3 days including research, sketches, wireframes, searching for images(which was the difficult part!), final mock up, refining. Done with Illustrator CS3 entirely except for images & batik motifs(Photoshop CS3).
Current Corporate Site:
[link]
Font:
The current font which is Optimus Princeps, does not reflect the identity of TM (imo) because of the "serious" serif looks, plus it contrasts with the logotype. I chose Fontin Sans as a replacement because of the small caps family. it's a more friendly sans serif. Fontin Sans can be downloaded here: [link]
Trivia:
The texture i used is Merbau wood, found in Malaysia & Indonesia.
Let me know what you think about my proposed revamp, thoughts and comments are appreciated
Image size
1447x1700px 1.13 MB
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Comments5
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nice layout.